Hispanic User Experience
Usability Sciences helps clients in all industries address the needs of the Hispanic consumer segment. Leveraging our deep knowledge of multilingual and multicultural user experience issues, we are able to provide insightful recommendations to clients who have either already launched an En Español site or are planning to do so.
We can help optimize your customers' experience by implementing our Attitudinal Analytics solution. This technology captures thousands of user sessions enabling behavior-based insights segmented by language, national origin, acculturation, income levels and other important research criteria. We can also utilize our field studies, focus group, and lab-based usability testing methodologies to clearly understanding the complex needs of this diverse marketplace.
For clients planning to launch Spanish language content or site, we offer a unique intelligent research solution. This methodology involves a survey being launched from a tab or link in order to gather strategic information regarding how many Hispanic users are actually using the English site; how they are engaging the site; and what content or functionality features are needed for future site redesigns or launches.
Hispanic User Experience Deliverables
- Project Management from beginning to end, including user facilitation
- A project plan that fits your company's global organization and processes
- Management of the entire translation process
- Management of test participants, if needed
- Study execution in English and Spanish
- Data Analysis and results tabulation tailored for the client need
- Complete set of reports broken down by user segments, such as origin, acculturation, brand preferences, purchasing power, and language proficiencies
Contact Us for more information or to schedule our Hispanic User Experience solution.
