Improve The User Experience Continuously
To achieve and sustain competitive advantage, a website must systematically monitor, measure, test, and enhance the user experience
Improved user experience and conversion come from clear goals and disciplined processes. Usability Sciences' portoflio of methodologies supports a site's improvement goals and the process put in place to achieve them. Our customers start by deploying Attitudinal Analytics®, the output from which fuels the continuous improvement process. Here's how our customers proceed.
- Determine how your site is performing as a business vehicle. First determine current state and set measurable business goals. Use Attitudinal Analytics® to determine visitor demographics, attitudinal and behavioral patterns, and establish benchmarks. This solution uncovers current user experience issues and determines business goals for improvements.
- Understand your users and their needs. We recommend conducting Behavior-based Persona Development. This methodology utilizes the data and insights gleaned from Attitudinal Analytics® to define visitor personas and site use scenarios that guide the rest of the design process. Personas also fine tune participant recruiting for usability tests and focus groups.
- Review competition and best practices. Use our Comparative or A/B Testing solution to collect competitive data to identify user-preferrred, best-of-breed features and functions. We suggest Panel-Based Competitive Benchmarking to build a SWOT analysis and determine your website's competitive position.
- Design the optimal User Experience. Although Usability Sciences does not offer design capabilities, we will perform a Heuristic Evaluation of your design to ensure that you incorporate insights and recommendations into your website plans.
- Test and evaluate at each phase of development. We offer ongoing solutions throughout each phase of development. Our Design Walk-Through Study evaluates user reactions to initial designs, Usability Testing uncovers usability issues in a beta site and focuses on task ease and completion scenarios. Express Usability Testing checks the efficacy of final website modifications.
- Monitor by Continuous observation. Post redesign, update the Attitudinal Analytics® report to quanity the impact of your site's redesign. Continuous observation of the user experience produces key performance indicators (KPIs) that illuminate ongoing site improvements and provide ROI results.